Learning to do this ourselves

This recent Ad Age article, “Media Force Sinks to 15 Year Low” provides good fodder both for the editorial theme of our films (traditional media in serious transition), and for why it’s important that we all learn how to tell multimedia stories.

But even that’s not enough — which is why each one of our groups of four has a “Producer” to concentrate on the business end of things, marketing the project even when it’s still a work-in-progress (hence this blog). There are two reasons for this:

(1) If traditional media are losing their traditional patrons that keep them in business (family-owned newspapers, lucrative television advertising, deep-pocketed corporate owners), then anyone who wants to make a living from media needs to come up with a new monetization model.

(2) All this great accessibility by everyone (amateurs and professional alike) to this cheap media technology and distribution also means an exponential increase in the amount of “noise” in the mediasphere. So we all need to fight harder — and sooner — to find a way to make sure our stories are heard and seen.

The only bright spot in this news? There’s growth in media consultancies. There’s never been a better time to go it alone. And that’s another goal of our program — preparing our students to make that transition.

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