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“South Africa’s Digital Frontier” by Alvin Singh

MCDM Alum Alvin Singh (Cohort 8) works with entrepreneurs in South Africa who are looking for interactive marketing methods to boost sales and reach a broader consumer base. He primarily studies how mobile technology is moving rapidly across Africa and the different behavior habits of subscribers particularly—particularly youth. In addition, Singh works closely with legendary photographer Alf Kumalo to digitize over 60 years of his photos, and was given press access to follow First Lady Michelle Obama on her first solo trip to Africa.

Ilona Idlis“South Africa’s Digital Frontier” by Alvin Singh
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