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CommLeader Spotlight| Patrick Doherty, Cohort 11

Area of interest:

Gaining inspiration, insight and experience in the fast changing world of new media, digital technologies, social networks. Learning about the transformative power of these new tools and their potential to redefine the way organizations engage with their customers, communities, workers and partners. A special interest in the revolutionary impact digital technology is having in the developing world for entrepreneurs and broader economic, social and political change.

Area of interest (within the MCDM program or in general):

Gaining inspiration, insight and experience in the fast changing world of new media, digital technologies, social networks. Learning about the transformative power of these new tools and their potential to redefine the way organizations engage with their customers, communities, workers and partners. A special interest in the revolutionary impact digital technology is having in the developing world for entrepreneurs and broader economic, social and political change.

What exactly do you do professionally or what are your professional goals?

My background is in communications, marketing and branding in the investment management and mutual fund industry. Through the MCDM I am seeking to bring together my 20+plus experience with new ideas and learning from the program to help the way organizations do business and engage with their customers, communities, workers and partners.

How are you directly applying knowledge from the MCDM program in your daily life?

It has opened the door to business and professional opportunities previously unseen or unavailable to me.

Which classes have had the most impact on you personally and professionally?

Digital Transformations of Organizations, ENTREPRENEURS AND DIGITAL MEDIA IN EMERGING ECONOMIES, Narratives & Networks in Digital Media, Multimedia Storytelling Content & Flow

What digital trends are you most intrigued by right now?

The impact of digital technology as an impetus for change at the individual level in the developing world and also the opportunities to transform the way organizations do business and operate.

Career-wise, what is your ultimate digital media goal?

To help people and organizations transform through the power of digital technology

As a full-time or part-time student, how have classes worked into your schedule?

Great!

And for the sake of a silly question: Apple or Microsoft and why?

Apple – I drank the Kool-Aid

Ilona IdlisCommLeader Spotlight| Patrick Doherty, Cohort 11
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