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Content Strategy Beyond the Screen Masterclass

Doodle by Cheryl Lowry, Content Strategy Manager at Facebook. 

As Virtual Reality (VR) and the Internet of Things (IoT) technologies emerge, a world of content “beyond the screen” is here. Content strategists and storytellers need to understand the evolution of how people will engage in these new immersive and spatial experiences. Thinking through what role empathy has in VR design and how to apply new contextual tools will be key to successful and engaging experiences.

On June 4, 2016, the Communication Leadership graduate program hosted an intimate, participative masterclass, titled “Content Strategy Beyond the Screen: How VR and IoT will change storytelling” to explore these very themes. Guided by the program’s director, Hanson Hosein, attendees learned about the history and current state of media-evoked experiences from Charlie Sutton, VR Designer for Facebook, and about voice-enhanced applications and development platforms from Noelle LaCharite, Solutions Architect and Evangelist for Amazon Alexa and Echo. The second half of the day was devoted to immersive learning and modeling via interactive workshops led by industry content strategy experts.

(From Left) Panelists Evan Westenberger, Noelle LaCharite and Charlie Sutton share their foresight on content evolution as Comm Lead Director Hanson Hosein moderates.

(From Left) Panelists Evan Westenberger, Noelle LaCharite and Charlie Sutton share their foresight on content evolution as Comm Lead Director Hanson Hosein moderates.


ABOUT THE KEYNOTE SPEAKERS

v99 mid conversationCharlie Sutton is a Product Design Manager at Facebook working on VR and immersive experiences.  For more than 15 years, Charlie has led teams creating new products and services, with a focus on interaction design for mobile devices.  His career at Apple, Nokia and Samsung has covered a diverse range of experiences – from smartphones, laptops and tablets – to sensors, location platforms and augmented reality. Charlie is also passionate about design education, and is currently a Senior Lecturer at California College of the Arts. His #BeyondScreen presentation dove into both the cultural and mechanical history of Virtual Reality and explained the social constraints that challenge the design of media-evoked experiences. View Charlie’s slides here.

 

v65 noelle squareNoelle LaCharite is a Solutions Architect and Evangelist for Amazon Alexa. She engages with Alexa developers, architects, hardware engineers and project managers to facilitate the integration of Alexa into their products and services. She has broad experience in the design, development, deployment, and support of enterprise service-oriented applications. Noelle also has a deep understanding of JEE and their supporting technologies, and experience applying these technologies to solve real-world problems. She has spoken at many technical events and conferences such as Chef Conference, Girls Who Code, RedHat Summit and JavaOne. She develops demonstrations, white papers and tutorials and has been a presenter at many technical conferences and seminars. Her #BeyondScreen presentation explored the impact voice and connected device integration into everyday routines and showcased the ease of creating new experiences on the Amazon Alexa API. Download Noelle’s slides here.


Facebook Content Strategist Andrea Zeller explains the parameters of the design challenge to attendees.

Facebook Content Strategist Andrea Zeller explains the parameters of the design challenge to attendees.

PRACTICUM

In the latter half of the day, attendees applied the keynote concepts to real-world design challenges. Under the guidance of Facebook’s Content Strategist Andrea Zeller and Content Strategy Manager Cheryl Lowry (both of whom helped create Comm Lead’s “Storytelling & Content Strategy Online Certificate” program), groups developed perspective content strategies for a variety of scenarios – everything from firefighting to wine-tasting and public speaking. Comm Lead alum, strategist and Informed Futurist writer Evan Westenberger, and specially-selected Table Captains helped facilitate the process as attendees mapped physical world phenomena to digital experiences, and crafted empathetic virtual reality and connected Amazon Echo solutions.

“Our group created a virtual cookbook that allowed people to interface with all the cooking and cultural aspects of a Luau. How does one prepare, curate and develop a living meal? What I found particularly fascinating was the implementation of agency, presence and empathy in a design strategy.” ~ Scott Macklin, Comm Lead Associate Director & Table Captain

Explore more of the day with the #BeyondScreen live-tweets and the Facebook album.

Design challenge facilitators Andrea Zeller and Cheryl Lowry (center) coordinate with the volunteer Table Captains before kickoff. Big thank you to Laura Blum, Jen Davies, David Holmberg, Kate Kiely, Peter Luyckx, Scott Macklin, Kathy Matosich, Kelley Myers, Elena Ontiveros, Julie Patterson, Wendi Pickerel, Amy Rainey, and Joni Vanderburg-Paner for lending a hand.

Design challenge facilitators Andrea Zeller and Cheryl Lowry (center) coordinate with the volunteer Table Captains before kickoff. Big thank you to Laura Blum, Jen Davies, David Holmberg, Kate Kiely, Peter Luyckx, Scott Macklin, Kathy Matosich, Kelley Myers, Elena Ontiveros, Julie Patterson, Wendi Pickerel, Amy Rainey, and Joni Vanderburg-Paner for lending a hand.


ATTENDEES

Lori Ada Kilty
Shelby Barnes
Jeff Barr
Kate Becker
Elizabeth Berg
Cory Bergman
Laura Blum
Linda Breneman
Gregory Brown
Jing Cai
Jacob Christensen
Risa Coleman
Annie Crawley
Cara D’Amato
Jen Davies
Jason DeMorrow
Aubri Denevan
Liv Faris
Matisse Fletcher
Jessica Frederick
Sarah Funk
Megan Gaiser
Carolina Garza
John Gauntt
Florina Gobel
Dane Gobel
Laura Gomez
Felicia Gonzalez
Steven Gottlieb
Wanda Gregory
Sydney Harris
Samantha Hautea
Carrie Hawthorne
Andee Helms
Carolyn Higgins
David Holmberg
Hanson Hosein
Ilona Idlis
Linda Jacobson
Mary Janisch
Alexis Jasso
Kathryn Kamin
Parita Kapadia
Frost Keaton
Shawnarah Kelly
Kate Kiely
Alec Kimble
Maya King
Beth Koemans
Amanda Koster
Noelle LaCharite
Viola Lee
Amy Lillard
Yiyun Long
Cheryl Lowry
Xiaoxia Lu
Peter Luyckx
Scott Macklin
Donna Manders
Alberto Martinez
David Martinez
Kathy Matosich
Aaron McClaskey
Pragya Mehta
Chad Meyer
Beijuan Miao
Anna Micheel
Alex Montalvo
Karen Morrill-McClure
Scott Morris
Zac Murphy
Kelley Myers
Elena Ontiveros
Julie Patterson
Joseph Pavey
Nick Peyton
Wendi Pickerel
Steffany Powell
Amy Rainey
Jill Reddish
Elysse Reyna
Ross Reynolds
Jeana Ridley
Connie Rock
Sebastian Sanchez
Molly Schachter
Paige West Shaw
Greg Shaw
Johnny Shum
Sarahy Sigie
Dae Smith
Wenwen Song
Summer Tong Sun
Charlie Sutton
Ivan Sydorenko
Naomi Thalenberg
Peter Thurwachter
Thomas Troisch
Joni Vanderburg-Paner
Rodrigo Vanini
Anita Verna Crofts
Lisa Walls
Yatianzhuo Wang
Jiajia wang
Evan Westenberger
Dorothy Wong
Morgan Wynne
Yuchen Xiao
Katie Zacharkiw
Andrea Zeller
Ying Zheng

 

 

Attendees develop prospective content strategies in the workshop portion of the event.

Attendees develop prospective content strategies in the workshop portion of the event.

(From Left) Evan Westenberger, Noelle LaCharite, Andrea Zeller, Hanson Hosein and Charlie Sutton are all smiles after a successful Content Strategy Beyond the Screen event.

(From Left) Evan Westenberger, Noelle LaCharite, Andrea Zeller, Hanson Hosein and Charlie Sutton are all smiles after a successful Content Strategy Beyond the Screen event.

Ilona IdlisContent Strategy Beyond the Screen Masterclass
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