If you’re involved in a tech startup, you probably struggle to describe your company’s crazy complicated technology in a way that laypeople can understand. But effectively communicating what your company does is just as crucial to your success as the quality of the product itself.
In this I.D.E.A.S. talk, Comm Lead instructor, storytelling strategist and frequent Forbes contributing writer Rob Salkowitz breaks down the five stories that startups can tell to get people to care about their work.
Recorded at Comm Lead Connects 2018 by Bryan Flynn, Jacob Hilsabeck and Alex Stonehill