Flip the Media is the independent student publication of the Comm Lead program. It is an outward-facing channel for news and analysis from Comm Lead students and faculty on the crossroads of media, culture and technology. Autumn quarter a select group of independent study students will have a unique opportunity to reinvent Flip the Media, bringing the channel up to date with the latest platforms and content strategies. Participating students will develop marketable skills in content strategy, community engagement, analytics, SEO, WordPress, web design, brand development and online journalism, and are afforded significant publication opportunities. This course is available as an independent study for one or two credits, depending on commitment, or as a non-credit experience. Contact Faculty Adviser Alex Stonehill at stonehil(at)u.washington.edu for more information.