COM 597 A: Visual Communication: Powerful Storytelling for the Digital Age

Course Description:

You’ve heard countless times that a picture is worth a thousand words. Advances in brain science show us that visuals are processed before any other communique. Visuals are perhaps the most influential communications we can deploy to reach people at an emotional level to get people to act on a cause, or to influence their decisions, or get them to buy one product over another. In this course, students will learn how to “show, not tell.” This class will explore the latest research about how the brain processes images, the use of emotions in pictures and video to persuade and motivate, and how to apply that knowledge strategically to communications and community engagement, whether for nonprofits, private or public sector work. We will review case studies highlighting effective and ineffective visual storytelling approaches – how one strategic choice of images worked and how a different set of images turned off an audience. Students will come out of the course with practical approaches and tools for making their marketing and communications projects more visual and effective.

Ilona IdlisCOM 597 A: Visual Communication: Powerful Storytelling for the Digital Age
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