COM 597: The Ethnography of Communication: How to Motivate Within and Between Organizations and Communities

Course Description:

Each organization and community has its unique “culture.” As technology has both enhanced and disrupted how we traditionally connect to each other, harnessing the culture within these specific social structures is an increasingly valuable strategy in the networked age. If we can discern the cultural foundation of an organization or community, we can interact with, and motivate its members more effectively and efficiently. In this course, you will learn how to determine the heart of a particular, localized culture of an organization (businesses, non-profits, civic entities) or community. Specifically, you will learn how to see the cultural values, rules, and symbols of a culture as vital resources for promoting successful collaboration within and across groups. This is a crucial undertaking for 21st century leaders who seek to inspire and transform through communication.

Ilona IdlisCOM 597: The Ethnography of Communication: How to Motivate Within and Between Organizations and Communities
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