Yes, I was perplexed by the first Jerry Seinfeld and Bill Gates ad, which compounded a popularly-held feeling that Microsoft is truly out of touch.
However, after watching the second one (in the viewer above), I realize two things:
(1) I was entertained (in a Seinfeldian kind of way).
(2) I understand this goes to the “value added” element we’ve been arguing for in the MCDM program. That with the ability to completely avoid advertising, you have to give folks a reason to consume the ad. Like it or not, people will talk and share this video. It humanizes Bill. It gets attention. Ergo, I believe, it works. And it’s shot here in Seattle.
So nice going on a variety of levels: multimedia storytelling, online advertising, and possibly, viral marketing.
Of course, I have yet to try Vista.
posted by Hanson