Comm Lead instructor Rob Salkowitz chats about his new book, Comic-Con and the Business of Pop Culture (McGraw-Hill), in a fascinating Q&A at the University Bookstore.

Message from the Author: The book combines my professional work as a business analyst and futurist with my personal passion for comics and pop culture. It’s also a fun glimpse behind the scenes of North America’s wildest art and trade event, the San Diego Comic-Con. Whether you are into geeky pop culture stuff, business/communications/technology, or both, I hope you will find something to enjoy.

Rob Salkowitz is cofounder and Principal Consultant for the Seattle-based communication firm MediaPlant, LLC. He is also author of Young World Rising and Generation Blend.