If a picture is worth a thousand words, what is a video worth? According to a recent Forrester survey one minute of video equal to 1.8 million words. Video alleviates communication challenges such as diverse accessibility, cultural difference and vast geographical distance.
In this talk Maren Higbee, Executive Producer at Mighty Media Studios shares how Microsoft uses subtitles and descriptive audio to help make video accessible to all, how Fred Hutch trains research teams through video to overcome cultural barriers while maintaining consistency in diverse African communities, and how live streams help Skype in the classroom connect children from around the world. Higbee addresses the pivotal question, “if your organization created a minute long video, what would your 1.8 million words be?”
Recorded at Comm Lead Connects 2018 by Bryan Flynn, Jacob Hilsabeck and Alex Stonehill