by Michael Quinlan
Master of Communication in Digital Media
We know that Earth has a consumption problem, and that there is more that we can be doing to live sustainably.
In order to break out of the habit-loop, which has conditioned us to consume goods and materials at an unsustainable rate, I propose that we use storytelling to raise public awareness about the environmental costs of products.
Looking to the grassroots history of consumer rights in the 1960s, which lead to the development of FDA-approved nutritional information labels, I have created a similar device that can be used to educate consumers on the materials and process that go into the development of their products. This label would include data on greenhouse gas emissions, a product’s “shelf life,” and the manufacturer’s supply chain transparency.