Improving museum messaging

by Xuan Wang
Master of Communication in Digital Media

Museums are loved by people; they are where visitors can gain knowledge. However, most people are overwhelmed by the descriptions supplied by museums and thus don’t get the most out of the exhibits they encounter. This project aims to better engage visitors so that they might successfully gain the knowledge behind the displays.

My mobile phone app is designed to engage visitors through personalized communication and inspire repeat visits. By employing six different functions, users are able to create personal guides, customize their museum tours, leave reviews for exhibits, and chat socially with other visitors. Those interested in learning more about this project are welcome to scan the QR code in the graphic above.

Megan JefferyImproving museum messaging
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