by Colby K. Neal
Master of Communication in Digital Media (MCDM)
Every day, scientists find themselves struggling to communicate the effects that human behavior has on our endangered southern resident killer whales.
As a mass communicator, I want to leverage prominent regional corporations to convey to Seattlites the stories of our oceans, and to spark an interest in ultimately changing the way we live, and in particular, how we consume products.
The project begins with a social awareness campaign (#LiveOrca, @LiveOrca), followed by a mock-up partnership with Alaska Airlines. Those eager to get involved in this project can access LiveOrca.org to learn how I envision using Alaska’s airplanes as a communicative vessel, or “billboard,” at airport terminals. As the in-seat monitors are designed to market and encourage social media posts from flyers, Puget Sound non-profits, like the Puget Soundkeeper Alliance, could partner with the airline to boost the WiFi speed of those who have made, or will make, donations furthering their research efforts.