COMMLD 510: Content Marketing and Strategy for Communities

Course Description:

This class focuses on the approach and implementation of marketing programs that encourage community building and engagement. Through audience-focused strategies, we’ll explore best practices to create impactful campaigns and adaptable content for a variety of channels and platforms. Class work focuses on building brand storytelling, effective messaging, and models for optimizing and measuring digital marketing.

Julie MyersCOMMLD 510: Content Marketing and Strategy for Communities
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