Classes

  • The Communication Leadership curriculum includes core courses and a variety of electives. All courses are 5 credits unless otherwise indicated. Use the search widget below to sort classes by degree track (MCDM, MCCN, track neutral) and by other attributes (credits, core requirements, etc.). Or view the latest version of our printed course guide here.

    Please view the University of Washington Academic Calendar for important dates, including quarter start and end dates, registration dates and deadlines, and campus holidays. Registration SLNs can be located on the Time Schedule.

COMMLD 560: Individualized Research (Philipsen) - 2020 Spring

Track Neutral Elective | Meets Research Methods Core Requirement
Meetings to be arranged between enrolled students and instructor
(application and add code required)

Course Description:

This course is designed for students who want to explore an area and develop a research project of their own. Students work individually in this class with the instructor, Dr. Gerry Philipsen, to develop a negotiated plan of work, involving the reading of important scholarly works in the area of study and the development of an individual creative project designed to enhance the student’s intellectual and practical development. The topics to choose from with Dr. Gerry Philipsen as the instructor/advisor are: Communication that enhances effectiveness in workplace teams, personal negotiation strategies and conflict management in the workplace, and beyond, and cultural and intergroup communication.

Submit your application for this class here: https://forms.gle/Ft4nsCc2c2AMXwVMA.

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COM 597: Crisis Communication Strategies in a Digital World (Schwartz) - 2017 Summer

Track Neutral, Meets Law & Ethics Requirement
Mondays, 6/26-8/14, 6:00-9:50pm | MGH 074
Please note this class will begin the second week of the quarter on June 26 and will add a class on Tuesday, June 27, 6:00-9:50pm in CMU 126.

Course Description:

The 24-hour news cycle, social media, and online reporting fundamentally changed how institutional leaders, executives, celebrities, politicians, and organizations address crises big and small; internal and external; local, national, and international. Effectively managing a crisis means not just employing PR strategies, but developing a comprehensive communications plan that disseminates actionable content and engages all stakeholders with equal focus across multiple and diverse networks. This course will address how the tools of communication influence crisis communication strategies. In addition, it will identify the key issues that must be addressed during an organizational crisis (real or imagined) from a communications perspective. It will examine implementation strategies to engage traditional and social media; digital networks; federal, state and local lawmakers; external and internal stakeholders; and consumers or constituents. As important, it will deconstruct and reinforce the personal ethics and behavior required by professionals in a crisis situation. This class uses current events, interactive discussions, real-time exercises, and engaging guest lectures to provide practical insight about effective techniques and lessons learned.

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COMMLD 560: Individualized Research (Philipsen) - 2019 Summer

Track Neutral Elective | Meets Research Methods Core Requirement
Meetings to be arranged between enrolled students and instructor
(application and add code required)

Course Description:

This course is designed for students who want to explore an area and develop a research project of their own. Students work individually in this class with the instructor, Dr. Gerry Philipsen, to develop a negotiated plan of work, involving the reading of important scholarly works in the area of study and the development of an individual creative project designed to enhance the student’s intellectual and practical development. The topics to choose from with Dr. Gerry Philipsen as the instructor/advisor are: Communication that enhances effectiveness in workplace teams, personal negotiation strategies and conflict management in the workplace, and beyond, and cultural and intergroup communication.

Submit your application for this class here: https://forms.gle/Ft4nsCc2c2AMXwVMA.

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COMMLD 530: Intensive Video Storytelling: Conceptualizing, Shooting, and Editing (Keller) - 2019 Summer

Track Neutral, 3 Credits
Wednesday-Sunday, 8/7-8/11, 9:00am-5:00pm | CMU 126
Registration SLN: 10908

Course Description:

Media creation is a multi-step effort, with thoughtful decision-making involved throughout the process. How do the choices you make in the telling and delivery of your story affect the reception of your message? This course is aimed at expanding thought about how online media is affecting storytelling. Additionally, students will gain hands-on practice in producing online video stories. The skills-based aspect of this course is designed to familiarize students with the technologies associated with storytelling. Specifically how to refine, shoot, edit, and distribute their online video.

Student Testimonial:

“Five consecutive full days in the classroom may look intimidating, but not to worry, Drew Keller has a knack for effectively breaking up each eight-hour session. Drew takes students through a variety of exercises ranging from lecture and group discussions, to campus excursions to shoot footage, to hands-on video editing sessions. The first half of the course begins with the basics of storytelling through video. Drew makes sure each student has a firm grasp on film equipment use and vocabulary (light, sounds, camera, etc.). The second half is spent alone or in small teams shooting for and editing final projects which are screened the last day of class (Sunday afternoon). When I signed up for this course I cleared my schedule for the five days and devoted my entire attention to what I was learning. I decided to treat the course like a conference or even summer camp. Video editing is one of those tasks that always takes longer than you imagine, so be prepared to live and breathe your final project on days 3 through 5. But by the time you export your final video, you are quite amazed at what you were able to accomplish in such a short time span. Taking this course during the normal 10-week schedule probably allows for more internalization of the material and obviously additional time to learn shooting and video editing skills, however taking the 5-day deep dive proved to be extremely rewarding. This course is great for someone who doesn’t want to devote an entire 5 credits or quarter to video storytelling since it may not be the primary focus of their graduate school studies or career, but wants to get the higher level overview to be able to understand the process of creating a short online film from start to finish.”

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COM 597: Leadership Approaches to Diversity Initiatives in Organizations (Ross) - 2018 Winter

Track Neutral
Wednesdays, Jan 3rd-March 7th, 6:00-9:50pm | PCAR 297

Course Description: 

How leaders facilitate an inclusive work culture directly impacts the effectiveness of workplace diversity efforts. Changing workforce demographics and global collaborations create opportunities for greater effectiveness, resilience, and innovation. Without intentional leadership, however, these benefits can be lost. This course examines how common diversity paradigms profoundly shape how organizations approach internal diversity work and why these expectations matter. Students will learn to identify and communicate their own preferred leadership approaches to diversity and inclusion and will practice ways to collaborate with others who may hold very different expectations. In future, whether asked in a corporate job interview or by a journalist profiling a small start-up, students who have taken this class will be better equipped to field questions about these critical aspects of leadership in the 21st Century.

Student Testimonial:

“This was THE BEST class! It was a complete eye-opener. We discussed some of the issues that are so prevalent in our daily lives but we choose to stay quiet and not discuss. Sarah pushes students to think deeper about our own behaviors towards self as well as others. Most of us found ourselves open up so much that by the end of the class, we were always longing for more discussions. The quarter went by too fast but did leave us with lot of learnings.”

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COM 597: Communication Through Culture: Ethnographic Approaches to Understanding and Motivating Organizations and Communities (Philipsen) - 2017 Fall

MCCN Elective, Meets Research Methods Core Requirement
Tuesdays, 10/3-12/5, 6:00-9:50pm | CMU 126

Course Description:

Each organization and community has its unique “culture.” As technology has both enhanced and disrupted how we traditionally connect to each other, harnessing the culture within these specific social structures is an increasingly valuable strategy in the networked age. If we can discern the cultural foundation of an organization or community, we can interact with, and motivate its members more effectively and efficiently. In this course, you will learn how to determine the heart of a particular, localized culture of an organization (businesses, non-profits, civic entities) or community. Specifically, you will learn how to see the cultural values, rules, and symbols of a culture as vital resources for promoting successful collaboration within and across groups. This is a crucial undertaking for 21st century leaders who seek to inspire and transform through communication.

Student Testimonial:

“Communicating Through Culture was the most unexpectedly rewarding class I ever took. When the quarter began, I had no idea what to expect, and I was leery of the plentiful, heavily academic readings listed in the syllabus. I ended up enjoying the class so much I was sad when the quarter ended! Lisa took an arguably esoteric subject matter (the ethnography of communication) and not only did she help me to understand it, but she bridged the gap between academia and industry. I came out of the course with a newly positive attitude toward research and a keen interest in knowing more about how people communicate.”

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COMMLD 541: Crisis Communication (Schwartz) - 2020 Summer

Track Neutral Elective | Meets Law and Ethics Core Requirement
Tuesdays, 6/23-8/18 | 5:00-8:50pm*
*Please note non-standard meeting time due to instructor teaching from Eastern Time Zone

Course Description:

The 24-hour news cycle, social media, and online reporting fundamentally changed how institutional leaders, executives, celebrities, politicians, and organizations address crises big and small; internal and external; local, national, and international. Effectively managing a crisis means not just employing PR strategies, but developing a comprehensive communications plan that disseminates actionable content and engages all stakeholders with equal focus across multiple and diverse networks. This course will address how the tools of communication influence crisis communication strategies. In addition, it will identify the key issues that must be addressed during an organizational crisis (real or imagined) from a communications perspective. It will examine implementation strategies to engage traditional and social media; digital networks; federal, state and local lawmakers; external and internal stakeholders; and consumers or constituents. As important, it will deconstruct and reinforce the personal ethics and behavior required by professionals in a crisis situation. This class uses current events, interactive discussions, real-time exercises, and engaging guest lectures to provide practical insight about effective techniques and lessons learned.

Student Testimonial: 

“This course is one of my favorites and Melissa is infectious. The variety of crisis cases that we looked at, presented each week and the readings that were required to be read were mind boggling. Not only did the course teach how to handle crisis, but also taught how to improve presentation skills, public speaking skills and more than anything, how to prevent crisis especially on social media when you have the option of preventing. Overall an amazing program and I have already recommended it to a lot of my classmates who started in Fall.”

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COMMLD 560: Individualized Research in Communication and Culture (Philipsen) - 2018 Fall

Track Neutral Elective | Meets Research Methods Core Requirement
Meetings to be arranged between enrolled students and instructor
Registration SLN: 23683 (application and add code required)

Course Description: 

This class is designed for students who want to explore an area and develop a research project of their own. Students work individually in this class with the instructor, Dr. Gerry Philipsen, to develop a negotiated plan of work, involving the reading of important scholarly works in the area of study and the development of an individual creative project designed to enhance the student’s intellectual and practical development. During the quarter the student meets at least three times with the instructor (at a time of their choosing) for one on one meetings. The terms of evaluation are set out in the individually-negotiated plan of work. This is a highly individualized, and highly structured learning experience. The topics to choose from with Dr. Gerry Philipsen as the instructor/advisor are:

  • Communication that enhances effectiveness in workplace teams
  • Personal negotiation strategies and conflict management in the workplace, and beyond
  • Cultural and intergroup communication

Dr. Gerry Philipsen is a pioneer in communication research. He is the originator of speech code theory. He is also the recipient of University of Washington’s Distinguished Teaching Award and University of Washington Award for Distinguished Faculty Contribution to Lifelong Learning. He is the former Chair of the Faculty Senate, Secretary of the Faculty, and former Department Chair at Communication Department at UW. He has spoken at over 100 universities and colleges, world-wide and also served as consultant for National Science Foundation and United Nations Institute for Disarmament Research.

To apply for this individualized research opportunity, please complete the Google Form here.

 

 

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COM 597: The Art & Science of Text-Based Marketing (Schiller) - 2017 Spring

Track Neutral, 3 Credits
Saturday, April 22, May 6, 20, 9-5pm | CMU 242

Course Description: 

This advanced marketing writing class is designed for students who can already write well, but want formal training in persuasive copywriting techniques – the kind that drive people to call, buy, join, or sign-­‐up. If you’ve ever agonized over finding just the right words to achieve your goals, this class is designed to get you there faster. It introduces some of the most effective and well-­‐tested methods used by professional storytellers to outsell and outrun the constantly changing market. Students will learn how to use techniques based in psychological research to get measurable lift in subject line open rates, landing page conversion rates, app store downloads, and more. Using a combination of readings, case studies and practical writing assignments students will learn the art and science of creating top-­‐performing marketing text.

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COM 597: Introduction to Project Management: Principles & Best Practices (Franco) - 2017 Winter

Track Neutral Elective, 3 Credits
Saturdays, 1/28, 2/11, 2/25, 9-5pm | CMU 126

Course Description: 

The legacies of communication leaders are built upon the successful management of projects. Whether you are involved in a small web project, a social media campaign or a long-term multi-platform initiative, strong project management can be the difference between merely completing a project and taking your team’s work to the next level. Effective project management requires discipline from all project team members; thus, this course is intended for anyone – not just aspiring project managers. In this course, students will be introduced to project management fundamentals and best practices. We will cover various tools and methods for planning and controlling scope, schedule, budget, quality, communication, risk and more. During the class, we will discuss and examine common practices used for interactive and digital communication projects that students will be able to immediately apply to their work elsewhere. By the end of this course, students will understand how to compose effective project management plans. There may be some opportunities for working in groups but most assignments will not be group work.

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COMMLD 560: Individualized Research (Philipsen) - 2020 Winter

Track Neutral Elective | Meets Research Methods Core Requirement
Meetings to be arranged between enrolled students and instructor
(application and add code required)

Course Description:

This course is designed for students who want to explore an area and develop a research project of their own. Students work individually in this class with the instructor, Dr. Gerry Philipsen, to develop a negotiated plan of work, involving the reading of important scholarly works in the area of study and the development of an individual creative project designed to enhance the student’s intellectual and practical development. The topics to choose from with Dr. Gerry Philipsen as the instructor/advisor are: Communication that enhances effectiveness in workplace teams, personal negotiation strategies and conflict management in the workplace, and beyond, and cultural and intergroup communication.

Submit your application for this class here: https://forms.gle/Ft4nsCc2c2AMXwVMA.

[Course Description +]

COMMLD 540 B: Distributed and Diverse Teams (Chang) - 2020 Spring

Track Neutral
Saturdays/Sunday, 4/18, 4/19, 5/2, 5/30 I 9:00 – 5:00pm I CMU 302

Course Description:

Through this practical and applied course, students will build their leadership and communication effectiveness to work in distributed teams at the global, national, or local levels. With increasing interconnectedness that builds larger and more complex teams and also reduces face/face time of those teams, competencies in distributed leadership are a rapidly evolving must-have set in any professional context but especially in the field of communications. And yet opportunities to sharpen those nuanced skills remain less than optimal. Enrolled students will embark on a full-immersion experience by working in distributed teams using a combination of relevant practical materials and readings, ongoing team and individual assignments, personal self-reflection and improved self-awareness and the planning and execution of a class-wise exercise such as a strategy retreat or other learning event. Topics covered will include project planning, goal setting, managing through direct and indirect influence and communicating with impact over the e-highways. Distributed team technology will anchor the students together as they move through coursework that will help them to stretch, struggle, and succeed. By the end of the course, students will be able to not only recognize their progression but will also be able to more effectively articulate the related competencies using terminology and language relevant for professional pursuits. Please note that this course models distributed team leadership in that students will have a weekly distributed leadership team call and work in addition to the 4 on-site classes; this applied approach to the course offers deeper leadership transformation as well as practical skill development.

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COM 597: Content & Social Strategy for Maximum Business Impact (Schiller) - 2016 Fall

Track Neutral, 3 Credits
Saturdays, 10/1, 10/15, 10/29/16, 9:00am-5:00pm | CMU 126

Course Description:

Many experts think of social media and content strategy in big company terms: getting buy-in from management, developing a process, communicating among teams, defining metrics, etc. All very important, but in an over-saturated digital world how do you create the actual content? Not boring, me-too, formulaic content, but stories that people actually read, share and take action upon? Contrary to what many people think, great content is not built on luck or magic; it’s built using specific, repeatable techniques that you can learn and deploy to drive your business objectives. This class will teach you how to create unforgettable content, how to customize it for each social channel and how to ensure that your social and content strategy support each other for maximum business impact. Through a combination of case studies, readings and hands-on assignments, students will gain a solid understanding of how to create the kind of content that other marketers will wish was their own.

Student Testimonial:

I came into class with little to no formal training on content strategy. It was apparent from the get go that I would be learning multiple useful techniques on how to break down content and better improve said content based on the its ultimate goal. With her years of industry experience and scrappy attitude, Carol was a terrific asset to the class. Regardless of your individual pathway through the program, this is a great class for better understanding the online ecosystem that we all exist in.

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COMMLD 535: Foundations of Audio Storytelling (Partnow) - 2019 Winter

Track Neutral
Wednesdays, 1/9-3/13 | 6:00-9:50pm | CMU 302
Registration SLN: 22052

Course Description: 

Whether gathered around a radio in a living room or walking plugged in with headphones, the medium of audio storytelling has always offered the opportunity to build mindset-shifting community around content. This course traces the evolution of audio storytelling from radio to podcasting that links to communities for various purposes: to educate, to entertain, and to inspire action — and the new golden age of podcasting that we find ourselves in means that audio storytelling has the potential for broad reach and powerful impact. Consideration is given to the core characteristics of strong storytelling, observed through an auditory filter. Class materials are twinned with a selection of cross-sector guest speakers who bring their own craft perspective. Students will experiment with designing their own short audio pieces.

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