COM 597: Leadership Approaches to Diversity Initiatives in Organizations (Ross) - 2018 Summer
Wednesdays, 6/20-8/15, (No class July 4th, makeup class Monday 7/9) 6:00-9:50pm | SAV 130
Registration SLN: 10850
This course challenges and supports students to develop deeper self-awareness, hone stronger skills for learning across difference, and prepare themselves as organizational change-makers for diversity, equity, and inclusion.
For better or worse, organizational change initiatives impact individuals, groups, organizations, and ultimately societies. Thus, courageous leaders throughout organizations must learn how to improve their relevant knowledge, skills, and awareness iteratively, in order to contribute effectively to genuine change-making. The course is designed to meet students where they are and coach them toward significant growth in self-awareness, skills, and understanding. Students learn collaboratively together in order to explore interconnections among the dimensions of our intersectional identities. Those who complete this course gain confidence in their ability to learn about uncomfortable topics and expand their understanding of the roles of individuals, groups, organizations, and societal structures in making real system change.
This was THE BEST class! It was a complete eye-opener. We discussed some of the issues that are so prevalent in our daily lives but we choose to stay quiet and not discuss. Sarah pushes students to think deeper about our own behaviors towards self as well as others. Most of us found ourselves open up so much that by the end of the class, we were always longing for more discussions. The quarter went by too fast but did leave us with lot of learnings.
COM 597 Crisis Communication Strategies in a Digital World (Schwartz) - 2018 Summer
Track Neutral, Meets Law and Ethics Core Requirement
Thursdays, 6/21-8/16, 6:00-9:50pm I PCAR 492
Registration SLN: 14248
The 24-hour news cycle, social media, and online reporting fundamentally changed how institutional leaders, executives, celebrities, politicians, and organizations address crises big and small; internal and external; local, national, and international. Effectively managing a crisis means not just employing PR strategies, but developing a comprehensive communications plan that disseminates actionable content and engages all stakeholders with equal focus across multiple and diverse networks. This course will address how the tools of communication influence crisis communication strategies. In addition, it will identify the key issues that must be addressed during an organizational crisis (real or imagined) from a communications perspective. It will examine implementation strategies to engage traditional and social media; digital networks; federal, state and local lawmakers; external and internal stakeholders; and consumers or constituents. As important, it will deconstruct and reinforce the personal ethics and behavior required by professionals in a crisis situation. This class uses current events, interactive discussions, real-time exercises, and engaging guest lectures to provide practical insight about effective techniques and lessons learned.
“This course is one of my favorites and Melissa is infectious. The variety of crisis cases that we looked at, presented each week and the readings that were required to be read were mind boggling. Not only did the course teach how to handle crisis, but also taught how to improve presentation skills, public speaking skills and more than anything, how to prevent crisis especially on social media when you have the option of preventing. Overall an amazing program and I have already recommended it to a lot of my classmates who started in Fall.”
COM 597: Issues in Content Production: Structuring Legal and Business Deals in Creation, Production, and Distribution of Content (Baker) - 2018 Summer
Track Neutral, 3 credits
Thursdays, 6/21-8/16, 6:00-8:20pm I SAV 130
Registration SLN: 10851
(add code required to confirm prerequisites)
This class will explore the various business and legal aspects involved in content production and creation, from acquiring and clearing rights in the content, creating the content consistent with legal obligations, and examining the upside and downside of various distribution methods. The class will explore both production and distribution of audio, print, video, and interactive media formats.
The class will be evenly split between production issues and distribution issues. In the first half of the class, we will discuss how to acquire rights to a story, “fair use”, when to use releases, production agreements, talent agreements, product integration, and financing vehicles. In the second half of the class, we will examine distribution, including option agreements, the characteristics of various distribution and/or publishing arrangements, and how to best leverage your distribution to meet your overall goals.
Students taking this class should have completed COM 558 or COM 560. Prerequisites will be checked before an add code is given.
COM 597: Intensive Video Storytelling: Conceptualizing, Shooting, and Editing (Keller) - 2018 Summer
Track Neutral, 3 Credits
Wednesday-Sunday, 7/25-7/29, 9:00am-5:00pm | SAV 130
Registration SLN: 10853
Media creation is a multi-step effort, with thoughtful decision-making involved throughout the process. How do the choices you make in the telling and delivery of your story affect the reception of your message? This course is aimed at expanding thought about how online media is affecting storytelling. Additionally, students will gain hands-on practice in producing online video stories. The skills-based aspect of this course is designed to familiarize students with the technologies associated with storytelling. Specifically how to refine, shoot, edit, and distribute their online video.
“Five consecutive full days in the classroom may look intimidating, but not to worry, Drew Keller has a knack for effectively breaking up each eight-hour session. Drew takes students through a variety of exercises ranging from lecture and group discussions, to campus excursions to shoot footage, to hands-on video editing sessions. The first half of the course begins with the basics of storytelling through video. Drew makes sure each student has a firm grasp on film equipment use and vocabulary (light, sounds, camera, etc.). The second half is spent alone or in small teams shooting for and editing final projects which are screened the last day of class (Sunday afternoon). When I signed up for this course I cleared my schedule for the five days and devoted my entire attention to what I was learning. I decided to treat the course like a conference or even summer camp. Video editing is one of those tasks that always takes longer than you imagine, so be prepared to live and breathe your final project on days 3 through 5. But by the time you export your final video, you are quite amazed at what you were able to accomplish in such a short time span. Taking this course during the normal 10-week schedule probably allows for more internalization of the material and obviously additional time to learn shooting and video editing skills, however taking the 5-day deep dive proved to be extremely rewarding. This course is great for someone who doesn’t want to devote an entire 5 credits or quarter to video storytelling since it may not be the primary focus of their graduate school studies or career, but wants to get the higher level overview to be able to understand the process of creating a short online film from start to finish.”
COM 597: Distributed and Diverse Teams: Leading and Communicating with Impact (Chang) - 2018 Summer
Saturdays 6/23, 6/30, 8/4, 8/11 I 9:00am-5:00pm | CMU 302
Registration SLN: 14484
Through this practical and applied course, students will build their leadership and communication effectiveness to work in distributed teams at the global, national or local levels. With increasing inter-connectedness that builds larger and more complex teams and also reduces face/face time of those teams, competencies in distributed leadership are a rapidly evolving must-have set in any professional context but especially in ther field of communications. And yet opportunities to sharpen those nuanced skills remain less than optimal. Enrolled students will embark on a full-immersion experience by working in distributed teams using a combination of relevant practical materials and readings, ongoing team and individual assignments, personal self-reflection and improved self-awareness and the planning and execution of a class-wise exercise such as a strategy retreat or Hackathon. Topics covered will include project planning, goal setting, managing through direct and indirect influence and communicating with impact over the e-highways. Distributed team technology will anchor the students together as they move through coursework that will help them to stretch, struggle and succeed. By the end of the course, students will be able to not only recognize their progression but will also be able to more effectively articulate the related competencies using terminology and language relevant for professional pursuits.
COM 597: Analytics and Insights for Brands: Measuring Marketing Effectiveness (Myers) - 2018 Summer
MCDM Elective, Meets Research Requirement
Tuesdays, 6/19-8/14, 6:00-9:50pm | SAV 132
Registration SLN: 10852
This course will introduce students to the fundamentals of digital marketing analytics and driving insights on how to measure the efficacy and ROI of digital media. We will compare and evaluate some of the analytics tools on the market and learn how to perform a social landscape audit, establish KPIs (key performance indicators), set marketing goals, and determine methods for campaign performance tracking. We’ll deep dive into the components that comprise a monthly monitoring report, including managed channel (Facebook, Twitter, YouTube, etc.) success metrics and KPI tracking, conversation themes, influencer identification, data insights, and listening & monitoring topics. We’ll examine the latest debates, tools, technologies, and social channels and their implications for social media analytics. We will further explore each channel used in digital marketing including paid, owned, and earned.