COMMLD 510: Introduction to Information Architecture (Weaver) - 2021-2022 Summer 2022
MCDM Elective | 5 Credits
Saturdays, 7/9, 7/16, 7/30, 8/6, 9:00AM – 5:00PM | Online
Registration SLN: 14391
Information Architecture (IA) helps users understand where they are, what they’ve found, what’s around, and what to expect when they are visiting a website or application. When you have large amounts of information to display, IA can help you create groups, sorting, labels and provide navigation to help people browse your content.This class sets up the basics for organizing content through architecture. We’ll learn about the theory and techniques that help us provide clear paths through content. Through best practices articles, real world examples, and student projects, we’ll explore the foundations and potential of Information Architecture.Students will take on their own mini-project and present their IA discoveries at the end of the session.
COMMLD 511: Introduction to User Centered Design (Gordon) - 2021-2022 Summer 2022
MCDM Elective | Meets Research Methods Requirement | 5 Credits
Thursdays, 6/23-8/18, 6:00PM – 9:50PM | DEN 213 | Partially In-Person
Registration SLN: 14390
This course focuses on the fundamentals of user experience design, identifying the skills and concepts needed to successfully design products and services for humans. We will learn the principles of design thinking so that students come away from the class with a framework for understanding how to identify real user problems, design solutions for how to solve those problems, and then test those solutions with real people.
Meets Research Methods Requirement.
COMMLD 520: Creative Branding Intensive (Schiller) - 2021-2022 Summer 2022
Track Neutral Elective | 3 Credits
Monday-Friday, 8/1-8/5, 9:00AM – 5:00PM | DEN 210 | In-Person
Registration SLN: 14392
In this class, students will have the opportunity to bring a client’s brand story to life in a format that matches a real-world agency setting. Over the week – and with the guidance and feedback of your instructor who is the co-founder and copy chief of Rumble Marketing – you will bring together ad copy and visuals to create a pitch for a potential client. On the final day of this intensive you will deliver your pitch and get the kind of feedback you could expect in a real-world marketing agency environment. You will not only learn the tools of the trade in how to conduct a winning pitch, but create materials to add to your marketing portfolio.
COMMLD 521: Digital Media Branding and Marketing (Mottola) - 2021-2022 Summer 2022
MCDM Elective | 5 Credits
Wednesdays, 6/22-8/17, 6:00PM – 9:50PM | Online
Registration SLN: 14393
This course is designed for students that will be utilizing their Comm Lead education and experience in the marketing arenas in businesses and organizations (including non-profits) or in leadership functions where an understanding of marketing is an important skill. The focus on the course will be on how to best utilize digital media vehicles along with more traditional forms of communications and advertising (and other marketing or Research and Development functions). Because of the ever changing nature of the advertising world with the advances and acceptances of digital media platforms, we will showcase industry “heavy hitters” from local marketing and advertising agencies to discuss the trends and issues the industry faces, using real life situations to explore alternatives and solutions. We will also explore how new media can be used with traditional channels of distribution (clicks and bricks), as well as in the R & D functions by encouraging and mining information from current and potential customers. Students that have not had a basic marketing class will be assigned pre-course supplemental readings and we will do a quick review at our first session so that everyone has a common understanding of the subject before we move into the more cutting edge concepts.